Monday, November 17, 2008

Food Justice the Naked Way


So I was greatly inspired by Seneca's post about Odwalla Juice. I personally love Odwalla Juice, but it got me thinking about Naked Juice. They seem like the same thing. Naked Juice says that its juices are all natural 100% juices made from bare-naked fruits and vegetables. They also never add preservatives, sugar, artificial colors or flavors. I wanted to research the sustainability practices of Naked Juice, and see if they fared any better than Odwalla did. In my research I believe they do. Although Naked Juice is a company that exists to make profit, it also does a great job of trying to protect our environment. According to their website, where they specifically list these things as "Earth-Friendly Commitment," Naked Juice packages their juices in bottles that are 20-30% recycled content, the square shape reduces number of trucks it takes to deliver, their packaging is fully recyclabe and contains post-consumer recycled material, and their packaging is 100% PVC Free. In addition, Naked Juice purchases carbon credits to offset electricity usage, products are not genetically modified, by-products from their manufacturing process are used by local farmers for animal feed, and they are even starting to use hybrid vehicles for delivery of their juices. Who knew Naked could be such a good thing? Much props to Naked Juice for owning Odwalla in the "protecting environment" department.

-Joseph Park

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